Flavoured whisky, what the hell's with that?

So flavoured vodka has been around for a while and everybody enjoys their favourite smirnoff filled with blueberries and chilli but what about flavoured whisky? It sounds a little strange to me, I mean shisky is already filled with old shoe and cuban cigar smoke so why would anyone want to add more flavour. I think its just a ploy to get more weiners drinking whisky! I mean the stuff tastes good as it is but nooooooo they want to pump it up with even more sugar and fake cancer causing chemicals rather than letting you enjoy the smooth flavours all on their own.