I love bees

Well I like honey and bees and most kinds of insects are pretty cool. Now look at this site. Then tell me what you think... Seems to be very strange, almost like they are hiding something. In actual fact this website is a link that provides information to a quasi online game that gets people to go around answering public phones and then answering trivia questions. How does it work?? Well I dunno, you tell me and maybe we can all play. Wired News has more information if its all a little confusing.