Its raining beer

In response to the Carlton Draught big ad, comes this giant ad from Tooheys New. For those that aren't aware 'New' is one particularly filthy generic beer that sells heaps in Australia. In this ad they attempt to make it rain beer by basically launching a whole bunch of ingredients into the sky above Melbourne. This then causes the rain of beer that I've been dreaming of for years. Personally I think this ad has nothing on the Big Ad which was just plain awesome.

As an aside today is of course Valentine's day, and remember the Hoff will always love you.